Start with a useful foundation.
Organize information around topics and entities. Give the site a structured knowledge base that can support consistent pages and future updates.
BaSEBird Rock Advanced Site EngineThe engine behind
The engine behind
a better experience.
Bring structured knowledge, reusable templates and agent-accessible controls to branded web experiences.
The BaSE workflow
01Organized knowledge
02Brand & templates
03Web experience
04Ongoing updates
Experiences
A website is part of the operation. BaSE brings the knowledge behind a site and the experience visitors see onto a shared foundation, with room for each brand to be itself.
Inside BaSEBuilt for the
Built for the
day-to-day.
Branded sites. Structured knowledge. Agent interfaces.
Keep the brand in the experience.
Use reusable layouts and site templates while preserving the identity of each property. One engine can support distinct brands and different subjects.
Make the site part of the campaign.
Give acquisition work an intentional destination. Build experiences that carry the context and tracking a marketing operation needs.
Give people and agents a way in.
BaSE is designed around interfaces that both people and trusted agents can use. The engine provides a foundation for repeatable site operations.
Part of the Bird Rock systemA focused job.
A focused job.
A shared direction.
BaSE is the destination side of the Bird Rock system. It complements the campaigns built in BuMP and the performance questions explored in BaRE, with BOSS providing the operator’s wider view.
See how it fits togetherA little more context
About BaSE.
Is BaSE a website template?
BaSE is the engine behind the site: structured knowledge, site configuration, templates and interfaces for managing the experience. A template is one part of that system.
Can different brands use the same engine?
The platform is designed to support multiple branded sites with their own subjects, appearance and configuration.
How would an existing site move to BaSE?
We start with the actual site and its requirements. A product conversation is the right place to review the experience, integrations and migration work involved.
Find your starting pointLet’s talk about
Let’s talk about
your operation.
Start with the part of the operation you want to improve. We’ll show you how the Bird Rock systems fit.
Request a walkthrough